PROJECTS

 
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WHITE CLAW CAMPAIGN

Mock winter campaign to introduce new flavor. Done for Advertising Campaigns class at UNC.

THE ATHLETIC MEDIA PLAN

Created a 6 month media plan for The Athletic to increase subscriptions to site. Done for Media Planning class at UNC.

HEAVENLY BUFFALOES

Given 24 hours to create campaign strategy for Heavenly Buffaloes restaurant.

 
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INSTAGRAM STRATEGY

I currently have over 90,000 followers on my personal Instagram, @annapey, where I work with companies to help create social campaign strategies and content.

SMAS AWARENESS

Volunteered with a student team to create graphics, videos and social media pages to spread awareness about Superior Mesenteric Artery Syndrome.

DOVE RESEARCH

Conducted primary and secondary research on Dove to figure out how they can reach a younger demographic.

 

©2019 by Anna Petry