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THE ATHLETIC MEDIA PLAN

This project was completed during my semester-long class, "Media Planning" at UNC-Chapel Hill. We were put into groups of four and told to create a 6-month media plan for The Athletic to increase their subscribers and brand awareness in key cities.

 

Challenge:   Increase brand awareness by 10% and add 100,000 subscribers by the end of the campaign. 


The Essential Idea:  Use a mixture of direct response and OOH advertisements in key cities.

 

FULL MEDIA PLAN

FINAL SLIDE DECK PRESENTATION

 
 

©2019 by Anna Petry