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WHITE CLAW HOLIDAY CAMPAIGN

This project was made throughout the semester in my Advertising Campaigns class at UNC-Chapel Hill. We were put into groups of 4 and were able to choose our own clients. We created the campaign from start to finish with the final deliverables of an updated website, banner ad, 2 gifs, and a 30 commercial. Please feel free to read through the papers and research, as well as look through our final presentation deck and creative materials.

 

Challenge:   Increase sales during winter months and maintain the title of #1 selling hard seltzer brand. 

The Essential Idea:  A holiday flavor will increase the hype around the already viral White Claw and encourage people to keep drinking them into the colder months.  

Brand Essence:  Made Pure, Made Merry 

 
 

SITUATION ANALYSIS

MARKET RESEARCH

CREATIVE STRATEGY

 

FINAL PRESENTATION DECK

Click below to view my teams final presentation slide deck.

 
 

©2019 by Anna Petry