WHITE CLAW HOLIDAY CAMPAIGN
This project was made throughout the semester in my Advertising Campaigns class at UNC-Chapel Hill. We were put into groups of 4 and were able to choose our own clients. We created the campaign from start to finish with the final deliverables of an updated website, banner ad, 2 gifs, and a 30 commercial. Please feel free to read through the papers and research, as well as look through our final presentation deck and creative materials.